As per Marketing Tech Blog, 46% of internet users refer social media before making a purchase. Moreover, 70% of B2C online marketers managed to get customers via Facebook. Now the astounding part about those stats is, they are from 2014.
Even a digital marketing novice knows that the internet of 2018 is mighty different to the one of 2014. It has become larger, growing deeper and has a higher number of users than ever before. However, this has also brought in tremendous competition for online businesses. If you are a web hosting business, you only know too well that the internet is inundated with thousands of web hosting services and resellers.
Why is Digital Marketing for Web Hosting Necessary?
·As pointed out above, there are tons of web hosting services wherever you look. Now more than ever, customers have a massive number of choices for hosting their sites and building up an online presence for their businesses.
·The key to winning over new customers is to stand out from the crowd. Now you might have certain unique services, products or qualities but unless they are advertised to the rest of the world, you’ll fail to get noticed.
·While large businesses often have a well-resourced marketing department, upstart hosting providers usually don’t have the means to execute their marketing in-house. An inconsistent web hosting marketing strategy, or worse, a non-existent one, can wreck the growth of your hosting business.
Now that you know why your hosting business needs digital marketing, let’s talk about how it helps your web presence.
The first point of contact for a potential customer with your hosting business is your website. If it is poorly designed or lacks strong content, customers are likely to take their business elsewhere. A good digital marketing solution includes a complete audit of your website. Your site is assessed on parameters like design, content, and usability. Digital marketers have a fair amount of experience in doing this. Trust them to tell you which aspect of your website needs improvement in order to make the marketing campaign more effective.
2.Tracking the Campaign
The answer to how to grow your web hosting business often lies in tracking and analyzing your website. The website’s traffic, sources of that traffic, bounce rate, top pages, conversion rate etc. are just some of the analytics that gives you a good understanding of what is happening with your website and what needs to be done to tweak your existing marketing strategy. Tools like Google Analytics are perfect for these tasks and needless to say, digital marketers are masters at using them.
3.Search Engine Marketing
Popularly abbreviated as SEM, marketing via search engines can give you fantastic results. This is especially true for businesses that are fiercely competitive, like web hosting. Every customer searches the web before putting down money for a web hosting service. That makes it all the more imperative for you to achieve high search engine visibility and ranking. SEM, as such, is the numero uno when it comes to web hosting marketing ideas.
4.Social Media Marketing
Social networks are an inseparable part of our daily lives. Since your customers are on social media, it’s natural for them to expect your business to have a presence there as well. Creating different social media profiles, keeping them active with regular content, engaging with customers and followers to promote brand awareness and tracking social media analytics are just some of the possibilities with social media marketing. A digital marketer is best placed to know which social media strategy will work best.
5.Generating Leads via Media Buys
As a web hosting business, your primary concern is getting quality leads and sales. A comprehensive campaign focuses on generating quality leads by way of buying display ads, video ads and even ads on other websites. Other ways to generate valuable leads are directories, forum posts, sponsored articles, podcasts and partnership integrations.
The final, and most important, point is the content of your website. Too many hosting businesses make the mistake of stuffing their websites with excessively technical and uninteresting copy. Ideally, you need content that is written to suit your target customer persona. Your content needs to be appealing and no one knows this better than digital marketers. The efficiency of each of the above-discussed marketing tactics depends upon content quality.
A sound digital marketing solution carves out a distinct identity for your business. In the world of web hosting, that is half the battle won. The role of digital marketing in web hosting, as such, is invaluable.