Top 10 Instagram Growth Tactics
Instagram is the most monetized of all social networks, and therefore, the most attractive for marketing, business, and PR technology. It was created eight years ago. Since then, its popularity is only gaining momentum, and the number of active users is increasing day by day. About 80 percent of the total number of accounts are business accounts, so marketers and business owners at Instagram should get to know more about how best to use it.
Here are 10 essential steps to create a conscious and effective strategy to increase the number of followers, and therefore buyers through your profile on Instagram.
1.Post at least once daily
Usually, on Instagram, the more posts you have, the more followers you get.
Profiles that post at a consistent rate -at least seven to eight posts weekly – tend to have more likes and followers than profiles with less weekly posts. Brands that are in the habit of regularly posting on Instagram usually experience high user engagement.
2.Experiment with Instagram videos, stories, and live videos
Instagram initially started out as just being a photo-sharing network. However, it has since grown to accommodate other types of content. Recent features such as stories and live videos mean that brands can now connect with their audience on a different level and they can employ diverse types of content to grow their following.
Instagram videos now enjoy a higher level of engagement, compared to pictures. Also, when you go live, you unwittingly appear at the top of your followers feed.
3.Research your hashtags
Hashtags are kind of a ‘big deal’ now on social media and its importance on Instagram cannot be overemphasized. Using the correct hashtags and location tag can ensure that your posts reach a wider audience. Also, unlike other social networks, hashtags are quite popular on Instagram, so nobody ever gets tired of using them – currently, you can even follow a hashtag on Instagram.
4. Share user-generated content
Brands can take advantage of content posted or generated by other users, especially when its viral. Here, a brand will post a picture or video from another user and of course give credit to the original author (user). Sharing user-generated content heightens the chances of turning mere Instagram followers into trusted customers.
5.Collaborate with others
Collaborating with others on the platform is also another way to boost your Instagram reach and following. This can also be done through sponsorships, where and if possible, influencer marketing can also be used to grow your following.
6.Post at ideal times
Every brand has an ideal time to post. This is usually decided based on your follower’s activity, and this can be found by tapping on your profile photo on your Instagram app, find Instagram Insights (bar chart) icon, find the “Followers” option and then tap on “See more.”
At the end of the page, you should be able to see tomes where your followers are most active and aim to post at those times.
7. Take advantage of your analytics
Using your impressions and Instagram insight, you can see which of your posts your followers like the most. You’ll also be able to find out if you get more impressions from videos or pictures and find out what particular type of content your users engage with the most.
To find out, tap on your profile photo on the Instagram app, tap on Instagram Insights (bar chart) icon, scroll down to “Posts” and then select “See more.”
8.Engage your fans
Instagram uses an algorithm that displays posts on users feed mainly based on the level of engagement. Thus, the higher the user engagement on your posts, the more people will see your content on their feed.
Hosting contests is a great way to boost user engagement and even grow your following. For example, you can host contests, quiz or invite other users to tag their friends in an emoji contest.
Last but not the least, spread the news that you’re on Instagram with your fan base through cross-posting. Instagram now allows you to also share your posts to Twitter, Tumblr, and Facebook, which can be a great way of reaching a wider audience.
Using additional services
Additional services that help you reach your desired level of engagement with your audience are developing and improving together with the Instagram algorithm. For example, Insta Growing can give you a natural impulse for the development of account through the purchase of followers, likes and video views, which in turn will attract the attention of new users to your brand or personal profile.