With more and more businesses and individuals seizing the opportunity of free visibility activities, it has become extremely hard to make a noticeable move there. Don’t let this discourage you. Your task is to create a buzz online, increase the visibility of your site, and drive the traffic to it. As long as you are creative and skillful, you have a chance of succeeding.
It is extremely hard to engage all channels at the same time, but if you have enough manpower and knowledge, it is not impossible. Make your picks according to your needs and get started. My advice is to take some time and sharpen your knowledge of online marketing and visibility tools because they will prove to be very useful once you start working.
Here are some tips:
Do a quality Search Engine Optimization. By doing this, you are ensuring that the big search engines will bring traffic to your site. Simple tweaks in HTML code can help bring you up higher in the search results. Still, latest updates to Google’s SEO tools ensured that only quality contents can get nice treatment on the search engine. Your SEO managers better update their knowledge.
Join online communities such as social networks. Analyze your current position and pick the networks that are most relevant to your target audience. All that is left then is regular updating and keeping in touch with your fans. Most of these networks were not even present several years ago and today they represent the very center of our digital communication.
Create Email lists. You can create these by collecting the emails from every person who accesses your site. While some might argue that email marketing is dead, the truth is that this is one of the best tools for building online communities. The reasons are simple. People will not check your page as often as their email. On the other hand, it is easier to overlook the notification on Facebook, than two new emails in your inbox.
Make audio podcasts. In the age of mobile devices, podcast is becoming an increasingly important tool for communication. Audio podcasts are easily streamable or downloadable. More than anything, they are very easy to create with the technology being available to almost everyone. Once you download them, they can be played on any device that supports MP3 file format. There are also video, PDF, or ePub file variants of podcasts.
Blog. The purpose of blog is to bridge the gap between the main website and the social media sites. In the online world ‘blog’ equals freedom. It helps Internet users to connect based on their interests. The beauty of it is that anyone, from a high school student to a multi-billion dollar company owner can access it and create content.
Implement CSR activities. Since one of your tasks is getting the attention of the press, one of the good ways to do it is through corporate social responsibility activities. Whether it is the local food bank, charity run, or any other event of its kind, by participating or sponsoring it you will get significant media coverage, along with all the word-of-mouth benefits.
The list does not stop here, of course. You should join the discussion in the comments section below and add some other items you believe are important visibility tools. Remember that the only rule is that they should be free.
Cover image: Birger King