The quote said it all! Engaging your audience to pick your content over all other they’re bombarded with is a tough assignment that can be made quite easier, if you follow these simple tips:
Keep it short: Despite the freedom to write “novels” that Facebook has granted us, writing long will make your follower most likely to ignore the post. Time is precious and there is so many posts hourly on FB that almost no one has the luxury of dedicating 5 minutes of their time to your post. Just to have it said: I can’t help but feel that we need to blame Twitter and it’s 140 characters for this.
The second tip is the one about images and it says “Include an image in your post.” The latest research says that posts on Facebook that feature an image get around 120% more engagement than the posts without one. My suggestion would be to create custom imagery for all your posts as it will also help with increasing the brand visibility of your MUN. However, designing takes time (and money if your team does not have a designer). Considering this, any image from the Internet will do the jobs if you cannot create them yourself.
Ask direct questions! From my personal experience, people seem to respond well and respond in majority of times when they’re asked a direct question. Of course, it is almost impossible to create a question that will address every follower of your page, but even by coming close and making someone think about it is a success. Spark the conversation in the comment section because it will automatically increase the total reach of your posts.
If you’re posting from your MUN’s blog or any other content, make sure to include the “catchy” pieces from the text, such as quotes or statistics data. By using this tactic, you are giving the readers a teaser preview of what they’re about to read (or skip altogether). Including statistics (numbers, percentages, etc.) is a proven click-attractor.
Delete the link! You've probably noticed so far that when you add a link to your post, a short preview (that works as a link) appears beneath your post. This means that if you leave the ugly, long link above, you will have two links, with the upper one being absolutely unnecessary up there. Make your post more readable by removing it.
This infographic is a bit out-of-date, but it will still give you a glimpse of the engagement tactics on the largest social network on the planet:
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