So often we make New Year’s resolutions that motivate us to give it our best, give it our all. So it’s no different when we decide to apply this to our businesses. Yes 2018 is set to be an explosive one, if you are using Social Media Today to market your business. Did you know that stats show that if you are not using social media to market your business, you will close your doors within the next five years. That is saying a lot especially since not many businesses know how to effectively create a return on investment when using Social Media Marketing to grow your business.
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What You Should Be Doing For
Your Social Marketing Strategy In 2018
The very first thing you should do is select a team who can help you manage your online marketing. Your team should consist of individuals who know their way around social media platforms, have insight on how to network and market your business products or services with ease. Remember to employ the right people first so that your Marketing Ideas efforts pay off.
The next is to create a Online Marketing Strategy. The best is to create a brain storming session with your SMM team. Start with what your marketing objectives are first. Do you want to increase your followers and database? Do you want to promote a certain product or service? Do you want to ask your audience for their recommendations or questions around your product or service? Do you want to create brand awareness?
Start with these suggestions and create a list of ideas around how to effectively market what you want. Once you have decided, the next step is to create content for your SM platforms. Right now video, written copy, images in the form of info graphics or flyers are the best ways to get your message out. Podcasts and online engagement are also very important to use. Remember to use your search engine optimized keywords and keyword phrases. This will help position your marketing efforts online and gain ranking and indexing with search engines who position your business message in front of the correct target market.
The next step is to create a calendar of events. Take a look at the next three months. Do you have events that you would like to share with your audience? Are you launching a new product? Are you going to make public appearances on radio or television? List all of these on your calendar of events and then start creating flyers, copy and video on these. Your calendar should be a record of what you will be sharing with your audience. It is also a way to let your audience know when each event will be happening and how you would like them to participate. So get creative with The Marketing Mix.
Once you have a calendar of events, load this up onto your marketing tool. A great one to use is Sprout Social. You can start with loading up your regular content as well as planned events. This way everyone in your SM team will know what is happening and when.
Apply this formula now and begin reaping rewards using social media. If you need assistance with selecting your team or with a strategy session, then give our team a buzz and book your session with us. We are here to help you get the most out of your Marketing Plan.