More than being just one of the many emerging trends, the notion of ‘sustainable development’ is spreading around the world faster than anything else. From very big multinational companies to non-profit organizations; from classes at schools to subjects of the conferences, you will be seeing this term more than anything else in the coming years.
Any idea why? Because, people
have not been able to find any other way of trying to hold on to what is left
after all the destruction of nature, and improper use of the resources and
water, that are sadly mostly fed by the ambition of human beings. Because
people do care about what they can leave to the next generation, that is, their
children; for sustainable development allows you to meet your needs without
sacrificing the right of the future generations to do so.
As for the business world, companies aim to make a good impression by valuing all the people around the world, as well as the environment itself. This is possible not by only selling good products, but also by making it environmental-conscious, recyclable. One another way is to invest in more sustainable production materials and processes, even if it means giving up a portion of the profit. Taking care of their employees is also crucial for them, which makes the students even more interested to themselves. It also supports making the employees’ conditions better. So, the story actually has two sides, and each and every person get the benefit out of it, future generations included. That's why we, as young people, should raise awareness of the issue.
Harvard professors made a large scale research about that issue, which is worth checking out:
An outstanding example is Unilever Sustainable Living Plan, you may check it from here: Sustainable Living Plan | Unilever
To make it more simple: