Website design - it’s the first thing your visitors notice when they land on your website. Before they read a word of copy, they look at your website and give you points how you’re professional, trustworthy, and likeable you seem as a business.
Yet, it’s so common to see websites that look and perform as if they’re from the early internet ages. While it’s true that redesigning a website for the modern web standards required a lot of effort but there’s NO OTHER WAY.
If you need help deciding if your website needs a redesign, then this article is for you. We’ll walk you through the top five reasons or issues websites need to get redesigned for and also show you how you can diagnose your website for them.
1.Your Website Design Isn’t Responsive
A responsive or a mobile-friendly design makes a website adjust to devices of all screen sizes. Which means, no matter what mobile or tablet your users use to access your website, it will fit well and look beautiful on it.
Why should you care?
Well, you should because, as Salesforce (the world’s leading sales platform) found in its research, “83% of mobile users say that a seamless experience across all devices is very important.” Not only do users care about a seamless mobile website experience, but Google cares too.
With its mobile-friendly algorithm update, Google prefers showing mobile-friendly websites to users who search using a mobile.
So if your website doesn’t have a slick mobile experience, not just your users but even Google won’t like it (which means you’ll have poor search engine visibility for mobile searches).
Not sure if your website is mobile-friendly? It’s easy to confirm. Just visit Google’sMobile-Friendly Test Too and run your website through it.
The result will show if Google finds your website responsive or not.
2.Your Website Isn’t Optimized for Search Engines
SEO is the process of increasing organic traffic to your website by ranking higher in search engine results. According to Internet Live Stats, Google receives over 63,000 searches per second on any given day.
Your potential customers, too, are looking for your services or products all the time. But without a search engine optimized website, your website won’t show up in the top search results before your potential customers.
Sadly, when most people think about a search engine-friendly website, they only think in terms of content. Whereas search engine optimization starts right at the website design stage.
A website that’s not designed keeping the SEO best practices in mind is very unlikely to show in the top search results. That’s because web design affects a number of SEO factors like a website’s speed, information architecture, tags, etc.
To see if your website is optimized for search engines, just try typing in some of the keywords your users might use to find your website. If you don’t show up in the first three pages, then you could use some help!
Before hiring an SEO agency that charges 1000s of dollars each month, check out with an SEO-focused web design agency or a top website designing company Miami so that they resolve the SEO issues present in your website with a redesign.
A redesign will give your website a strong SEO-friendly foundation that you can build upon.
3.Your Website Doesn’t Offer Good User Experience
User experience is a process of designing a pleasing, simple and informative website that visitors/users enjoy browsing.s
So what exactly makes a bad user experience?
Well, a lot of things. For example, it can be something as small as a bad font size or big, glaring issues like a clunky design, poor stock imagery, painfully slow-loading pages, a bad navigation structure and
It’s difficult to diagnose user experience issues with your website yourself because you’re too close and familiar with the website.
So the best way to find out if your website offers a good user experience is to ask your website visitors. You can add a free online feedback solution like Hotjar to your website and ask your users if they find using your website easy.
If most users complain about not getting the information they need or a bad interface, it would probably mean that it’s time for a redesign.
4.You Aren’t Getting Leads for Your Business
Once visitors land on your website, a good percentage of them must convert into leads. Either they should send you a query or subscribe to your email list, or show interest in your product in some way.
A good web design uses elements like a great fold area to highlight your USP, an unmissable CTA button that prompts clicks, a great navigation menu to make information more accessible and others to get visitors to become leads.
A bad web design, on the other hand, doesn’t take into consideration your business goals and isn’t optimized around conversions.
So how can you tell if your website’s design is causing you leads?
Well, check out metrics like your website’s click-through and conversion rates. Compare them with the industry standards. If they’re low, going for a conversion-focused redesign can do the trick.
5.Your Website Design Looks Outdated
A website that looks like it’s from the 1990s raises serious suspicions in your visitors’ minds about the service they can expect from you. After all, if you don’t take the effort to build and maintain a fresh, modern, and an up-to-date website, how likely would they trust you with providing great services?
In fact, you’ll be surprised to know that 75% of judgments on a website’s credibility are based on its overall aesthetics. An outdated website design means you don’t care so much about how your business looks online – which is be a red flag for a lot of users. An outdated design can signal to the customers that your business is dry, out of touch and untrustworthy.
Again, to find out if your website design is outdated, ask your visitors what they think about your website. Also, you can look at your competitors’ websites and see how they feel. And then compare it with the impression your website gives.
Check out here how Apple has re-branded its website from time to time to match with the modern design trends.
Wrapping it up…
Your website is your most important online business asset, and the website design it sports is its most prominent feature.
You can even call it the centerpiece of your marketing efforts. If you fail to impress your visitors with your website, all the efforts to bring them to if fail.
So give your website the makeover it deserves and wins more business.
We’re a top and affordable web design company offering best responsive web design services Florida, and we can help you with your website redesign needs.
Contact us to find out how we can help.