A hallmark of a responsive website design today’s technological age is interactivity, seamlessness, and quality user experience. To simply hire UI designer or a UX designer would not be enough to achieve this. Understanding the best website design trends and tools and, with careful and creative planning, meld it with quality content and a strong impact would go a long way into ensuring a high-quality website.UX/UI: What’s The Difference?
User Interface (UI) is about how a website is organized, with UI developers prioritizing layout, web elements, color schemes, and such. While User Experience (UX) is more focused on designing the experience of using the website. UX designers are more focused on how content, messaging, navigation, look and feel of the website affect users. The design is the first thing that users encounter; how content is organized, the color scheme, layout, typography, size, and other design elements build up the interest of users. Which is why UX and UI are essential in designing and planning for websites. Whether it’s a thought-provoking and insightful social commentary or a shopping catalog, the quality of the content and its presentation keep users engrossed in a website, and in turn enhancing the marketability of a website.Design Trends To Enhance Your Website
In keeping with the times, below are some of the major design trends and tools that can enhance the design and the customers’ digital experience.Personalization
With technologies such as Artificial Intelligence, Machine Learning, and Natural Language Processing becoming more popular and accessible to developers and companies, customer preferences and digital patterns are easier to extract and blend into the apps and websites that we use on a daily basis. Personalized digital experience becomes an immersive experience for users, and when the experience is more than satisfactory, users will definitely go back and even encourage others to use the website as well.Cross - Platform
With the evolution of technology and devices, websites have now applied a cross-platform approach to their designs. This ensures that users are able to connect to and visit websites wherever they may be, with whatever device they may have on hand. Websites apply this approach through the development of their own personalized business apps. In 2017, around 170 billion apps were downloaded worldwide and the number of mobile device users is estimated to reach 2.7 billion by 2019, proving that the mobile app market is a growing digital market. With websites being cross-platform, they are more accessible, adaptable, and multi-faceted, boosting its popularity.Visual Communication
As the digital market continues to grow, companies become even more competitive and try to find various ways and tools to enhance their products and carve out more of the market share. One of the interactive platforms or tools that leading companies use combines modern technology and innovative ways of incorporating visual communication and engagement with their target consumers. Some of the visual tools that are found to be effective in this endeavor are:
Storytelling through illustrations
Visual plays with oblique shapes in the design
Big and small animations
With visual communication products engaging a number of the human senses, users are more engaged in using websites and its content. Visual tools are also great platforms for dynamic content, making websites a lot richer and absorbing for users.Multimedia
Some would say this should belong in the previous section, but multimedia is a powerful enough tool that it deserves to stand on its own. Multimedia has gone a long way from print, radio, and TV, and has become a complex mixture of various media that caters to the different human senses. Among the most transformed media are photos and videos, no longer are they a singular form of providing information, but through
Customer engagement through streamlined forms and kinetic emails
The design is one of the major aspects of an app that grabs the attention of a user, and would often lead to keeping the aforementioned attention. Effective and efficient designs give users what they are looking for in the most convenient and accessible way possible. All these without sacrificing quality content and is within a personalized user experience. A high bar definitely, but has become a guiding principle in the app development and marketing sphere. Fluid motion and convenient navigation have been integrated into app design and development, featuring smooth transitions, minimalistic navigation, intuitive design, and many more!
Trends and Conversion Rate
Following trends is not a definite precursor to a successful website. How these web design trends and tools are used impacts how well a website will be received. So you may ask, how do these trends improve the conversion rate optimization for a website?Generate dynamic content
With these tools, content will be much more dynamic! Illustrations, animations, and multimedia provides a more visual approach to storytelling, providing linear information; such as process flows and timelines, and showcasing product highlights!no longer are we limited to long-winded texts, articles can have textual content supported by multimedia. Content will be more well-rounded and reading will be engaging for users!Prioritize customer-first experience
Having a user-focused approach in the design and development of a website or an app is a worthwhile endeavor. This relates to the users that they come first to your company and that their preferences and needs are taken into consideration in your app. Which a great user experience and personalization features are able to achieve if used correctly. With this approach, users are invested in experiencing more of the app, increasing traffic and potential customers for your app.Efficient website performance
Efficient and effective are the some of the key things that users are looking for in an app. Apps should be able to provide what the user needs, in the most convenient way possible. And a streamlined design, complete with effective tools and considerable research into the digital market trends, will go a long way in realizing this.Diversified consumer engagement
What seals the deal between customers and websites is the quality of customer engagement. Tools like simple web forms, ratings, and small animations are simple but great feedback mechanism tools when effectively applied to websites or apps. With these, customers are able to provide their feedback on the website and products that are presented to them. Kinetic emails and subscriptions are ways of keeping a connection with users even outside of the app experience, and maintaining a connection with customers are always necessary for ensuring the longevity of an app or a website.Design Trends + Planning and Development
With design trends becoming more customer-focused - personalization, streamlined designs, and mobile-first - and applying a creative edge - multimedia and visual communication - app developers and companies are hard-pressed to compete in an ever-growing and evolving digital market. Companies and UI coders have now utilized these trends and, in order to increase the conversion rate of their websites, have prioritizing 4 major points; dynamic content, personalized user experience, consumer engagement, and efficient web design.
A great team of creative and innovative UI developers and UX designers will provide you with an idea of what is a good conversion rate with these trends and tools. Just keep in mind that these skills don’t come for free; web designer salary reflects the skills and experience of a UX designer or a UI developer. Quality comes with a cost, but it will definitely be worth it!